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Of all hazards we humans face, pandemic illness is one of the major connecting issues. We as a company value all life across the globe and believe in the sanctity of life regardless of where you live. We dedicate ourselves to the preservation of life and reduction of suffering wherever it may occur.


Our mission is to provide the most up-to-date, accurate, science-based advice on how to prepare for, respond to and recover from any large spread virus including Coronavirus (COVID-19). We will support the WHO and all national governmental public health agencies and our clients in providing exceptional professional services during this current emergency and beyond.


We provide proven solutions for industry and government to prepare, respond and recover from health threats such as the Novel Coronavirus (COVID19).

Business Continuity: Our goal is to help ensure that businesses and government entities can maintain continuity of operations This entails preparedness, training, development and exercising of a Crisis Management plan. We also support businesses to manage the psychosocial and mental well-being of a traumatic event such as a pandemic level crisis.


We have proven capabilities and expertise gained from years of first hand experience managing crises from SARS, Anthrax, and H1N1.

Our consultants have responded to numerous global hot spots in the world recently where we have provided customized management solutions for industry and government to facilitate continuity of operations.


Hospitals & Health Systems

Federal, Provincial, State,Local & First Nation Governments

United Nations Development Programme

Multi-National & National Oil & Gas

International Airports

Class 1 Railroads

Schools & Higher Education

Long Term Care Facilities

CoronavirusResponse is a focused, specialty consultancy providing planning, response, and communications support to minimize the impact of the novel SARS-CoV2 virus and COVID-19 disease.

What sets CoronavirusResponse apart from the competition?

  • Deep health & incident management expertise
  • Trusted partner
  • Conceptual mastery
  • Customized services
  • Innovative design
  • Thought leadership
  • Result proficiency

Core Capabilities 
We provide an expert healthcare team to health systems, academic institutions, private industry, government and international organizations.

  • Incident response and management
  • Crisis and risk communication
  • Emergency preparedness evaluation and exercises
  • Education & training
  • Psychosocial and mental health support for employees

Consulting Our focus on integrated solutions customized to meet your needs and help your business thrive. Through incorporation of best practices and evaluation of conventional wisdom, we provide answers to your pressing questions. Our services include:

  • Incident command design, augmentation, and evaluation
  • Emergency operations centre design, establishment, and augmentation
  • Program Analysis & Development
  • Gap Analysis & Outcome Delivery
  • Education and Training
  • Addressing Cultural Competency and Special Needs
  • Crisis and Risk Communications

Emergency Preparedness & Response CoronavirusResponse offers tailored services and continuity planning to each client’s individual situation, industry conditions, and needs to eliminate or mitigate identified vulnerabilities.

  • Incident Command and Management
  • Event Investigation, Countermeasures, & Treatment
  • Medical Logistics, SNS Management
  • Response and Continuity of Operations
  • Business & Community Health Resilience
  • Domestic & International Experience
  • Communications Plans and Execution



What is Coronavirus?

A coronavirus is a kind of common virus that causes an infection in your nose, sinuses, or upper throat.  Most coronaviruses are not dangerous.  The common cold is caused by a coronavirus.  The more deadly SARS and MERS are also coronaviruses.

The virus that has caused deaths and promoted quarantines is named “SARS-CoV-2”.  The disease it causes has been named “coronavirus disease 2019” (abbreviated “COVID-19”).

What is a pandemic?

To define a pandemic, we need to first define a few other terms.

First, when a disease infects a lot of people in one area in a short period of time, that’s an outbreak. For example, the US has experienced a series of measles outbreaks over the past few years, with 2019 the worst year for measles since 1992.

The measles outbreaks were quite different from a global public health perspective than the coronavirus outbreak. Measles was introduced by travelers from other countries and spread in populations with low vaccination rates, instead of jumping from animals. Since there is a vaccine, and since some people have had exposure and immunity, the measles outbreaks — while a serious public health crisis — didn’t present a risk on the scale of the coronavirus outbreak.

The novel coronavirus crisis began with an outbreak of 41 identified cases in Wuhan, China, in December that began spreading rapidly in January.

That brings us to a term you might have seen thrown around: epidemic. The World Health Organization defines an epidemic as “the occurrence in a community or region of cases of an illness ... clearly in excess of normal expectancy.” The CDC defines it as “an increase, often sudden, in the number of cases of a disease above what is normally expected” in a region. You may have heard the term used to refer to the “opioid epidemic,” or other instances of a long-existing hazard becoming rapidly more deadly or more widespread.

When it comes to defining a pandemic, things get a little more complicated.

According to A Dictionary of Epidemiology, the standard reference for epidemiologists, a pandemic is “an epidemic occurring worldwide, or over a very wide area, crossing international boundaries and usually affecting a large number of people.”

A “pandemic” disease sounds much scarier than a mere “outbreak.” But it’s important to remember that “pandemic” refers to how many parts of the world are dealing with an elevated rate of the disease — and, in theory, says nothing about how serious the disease is.

In 2009, the H1N1 influenza was deemed a pandemic. One in five people worldwide caught the disease. But it was not very deadly, with an overall mortality rate estimated at 0.02 percent, so the societal disruption was limited and the loss of lives, while tragic, didn’t overwhelm medical systems.

Past coronaviruses have been dangerous, but they have not gone pandemic around the globe. The 2002-’03 SARS outbreak — primarily in China and Hong Kong, though with cases around the world — had about a 10 percent mortality rate. But as the disease was swiftly contained, it was never a pandemic, and no cases have been reported anywhere in the world since 2004.

Similarly, the even deadlier MERS coronavirus — with an approximately 35 percent mortality rate — was not very contagious and circulated only slowly. MERS originated in Saudi Arabia, and nearly all transmission has been there, though a traveler from the Middle East spurred a 2015 outbreak in South Korea. It has not been entirely eliminated, but it has never been a pandemic.

Sometimes, though, diseases have both a high mortality rate and enough transmissibility to become a pandemic. That’s the worst-case scenario for public health. The best example is the 1918-’19 influenza pandemic, which — aided by the troop movements of World War I — traveled all around the world and struck an estimated 500 million people.

At the time, that represented 25 percent of the population of the world. There are varying estimates for its lethality, but it was likely lower than that of SARS or MERS and may even have been as low as a few percentage points. That’s still high enough to have had a devastating effect on society. The death toll is estimated to have been 40 million to 50 million, though some estimates are higher.

When public health experts talk about their fear of another pandemic, they have in mind the possibility of something like the 1918-’19 influenza. That said, it’s worth noting that even a “mild” pandemic like H1N1 in 2009 is estimated to have caused up to 575,000 deaths, because when a disease infects the whole world the death toll will be very high even if the disease is fairly mild.

Why it matters that something is called a pandemic

So if the distinction between a pandemic and an epidemic isn’t how severe they are or how scared we should be, what is the distinction? Why bother categorizing diseases by how many countries are affected?

One answer is that pandemics must be battled, at the international level, significantly differently than epidemics.

When one region of the world experiences an epidemic, the rest of the world is on the sidelines. They may shut their borders to the affected region, or send help, or both. They may start making preparations in case the disease affects their own country. When coronavirus broke out in Wuhan, many of China’s neighbors sent masks. In a now-retracted Lancet paper, health workers in Wuhan asked if they’d consider sending volunteer nurses and doctors, too.

When there’s a pandemic, there are essentially no sidelines. To some extent, it no longer makes as much sense for countries to shut their borders against the affected countries, as the disease is present everywhere.

Public health officials might recommend shifting to social distancing measures — which reduce spread within a country — instead of screening efforts that try to keep the disease out of the country at all. Countries still must share medical knowledge and expertise with one another, but directing supplies to affected areas is more complicated when affected areas are all over the globe. A world fighting a pandemic is not focused on containment to a distant elsewhere but on harm-reduction at home.

Is Coronavirus deadly?

Reported illnesses have ranged from mild to severe, including illness resulting in death.  In monitoring the outbreak in China, WHO reported around 80% of people have a mild form of the disease, 14% developed more severe disease such as pneumonia, 5% have critical disease, and 2% of cases have been fatal.

Among those who died, many have been elderly or had preexisting conditions, including hypertension, diabetes, or cardiovascular disease. That being said, young adults are not immune and deaths have been reported. The median time from initial symptoms to death was 14 days (range 6–41 days).

Males had a death rate of 2.8% while females had a death rate of 1.7%, although many males in China smoke tobacco, which can worsen the prognosis.  In those under the age of 50 the risk of death is less than 0.5% while in those over the age of 70 it is more than 8%.  No deaths had occurred under the age of 10 as of March 25, 2020.

Is Coronavirus airborne?

Yes. The disease can spread from person to person through small droplets from the nose or mouth which are spread when a person with COVID-19 coughs or exhales. These droplets land on objects and surfaces around the person. Other people then catch COVID-19 by touching these objects or surfaces, then touching their eyes, nose or mouth. 

Is Coronavirus contagious?

Yes. People can catch COVID-19 if they breathe in droplets from a person with COVID-19 who coughs out or exhales droplets, or by transferring the particles from their hands to their eyes, nose or mouth. This is why it is important to stay more than 1 meter (3 feet) away from a person who is sick. 

Prevention is the primary defense. The best way to prevent illness is to avoid being exposed to this virus:

  • Avoid close contact with people who are sick.
  • Avoid touching your eyes, nose, and mouth.
  • Stay home when you are sick.
  • Cover your cough or sneeze with a tissue, then throw the tissue in the trash.
  • Clean and disinfect frequently touched objects and surfaces using a regular household cleaning spray or wipe.
  • Follow CDC’s recommendations for using a facemask.
    • CDC does not recommend that people who are well wear a facemask to protect themselves from respiratory diseases, including COVID-19.
    • Facemasks should be used by people who show symptoms of COVID-19 to help prevent the spread of the disease to others.  Using facemasks is also crucial for health workers and people who are taking care of someone in close settings at home or in a health care facility.
  • Wash your hands often with soap and water for at least 20 seconds, especially after going to the bathroom; before eating; and after blowing your nose, coughing, or sneezing.
    • If soap and water are not readily available, use an alcohol-based hand sanitizer with at least 60% alcohol. Always wash hands with soap and water if hands are visibly dirty.

How do you treat Coronavirus?

There is currently no vaccine to prevent coronavirus disease 2019 (COVID-19), nor is there a proven treatment other than supportive care.

Follow instructions from your local, provincial/regional/Federal/WHO Health Authorities, and only them and in that ascending order. Do not follow anything that does not come from a confirmed medical or scientific source. There is much social media misinformation being circulated, some of it ludicrous.

I’m scared for myself and my family. What can I do?

This is a scary time for people and anxiety will likely increase for most everyone. For people prone to anxiety prior to this event, the challenges of trying to self regulate through this additional stressor can be quite serious. People who are prone to obsessive compulsive disorder may have a difficult time with issues like constant checking for news updates or hyper-focusing on perceived symptoms.

Fear is a biological response to a threat, one that we’ve evolved to keep us safe. When we identify a real or perceived threat, our limbic system kicks into a fight, flight, freeze or faint response process and adrenaline floods our system to facilitate that response. When the threat is not something concrete (like a bear) but is instead something that we can’t see, or worse yet, that may be inside of us, the response kicks in without an outlet. The result can be heightened anxiety.

Some important strategies for coping include:

  • Choosing one or two reliable and science based sources of information, such as the CDC, and checking those sources for updated information only once or twice a day,
  • Limiting activity on social media,
  • Prioritize personal self care and focus on nutrition and sleep,
  • Engaging in activities that encourage quiet, focused, slow and regular breathing which helps to deactivate fight, flight, freeze or faint responses -  creating opportunities to practice simple meditation, yoga, mindfulness, or walking on a daily basis.

Connecting with local mental health providers for additional support for those whose symptoms are negatively impacting their daily functioning.

How long does the Coronavirus last on surfaces?

It is not certain how long the virus that causes COVID-19 survives on surfaces, but it seems to behave like other coronaviruses. Studies suggest that coronaviruses (including preliminary information on the COVID-19 virus) may persist on surfaces for a few hours or up to several days. This may vary under different conditions (e.g. type of surface, temperature or humidity of the environment).

If you think a surface may be infected, clean it with simple disinfectant to kill the virus and protect yourself and others. Clean your hands with an alcohol-based hand rub or wash them with soap and water. Avoid touching your eyes, mouth, or nose. Again, prevention is the best defense. 


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